Anorexia Nervosa1 essays

Anorexia Nervosa1 essays Many people suffer from the condition known as anorexia nervosa. Often the victims go through a number of symptoms that can lead to a serious amount of problems concerning a persons weight, happiness, and personality. People should keep a close eye out for anyone who shows signs of certain symptoms that become present later on in the future. In medicine, Anorexia Nervosa is a condition characterized by an intense fear of gaining weight or becoming obese, along with a distorted body image, which leads to excessive weight loss from restricting food intake and exercising excessively. It is essentially self-starvation leading to a loss of body weight 15% below normal, accompanied with hyperactivity, hypothermia, and amenorrhea. Between 5 and 18 percent of known anorexia nervosa victims die of starvation, and the condition may also lead to abnormalities in the menstrual cycle and increased susceptibility to infection. (Bruch, 53) Anorexia is an illness of several causes. The weight loss that triggers the illness is often the result of either a normal diet (the sort that is typical of many normal adolescent girls) or unhappiness or illness. The personalities of those with the illness tend to be conformist, compliant, and hard working. These traits are usually accentuated by the disorder. The families of anorexics are mainly high achieving with high expectations of their children. They often seem to discourage individual growth and encourage conformity. There is frequently a failure to express emotional issues. There are often a lot of pressures such as exams when the illness starts and stresses arising from difficulties in relationships with friends are also common. (Claude-Pierre, 102) Perfectionist parents drive their children to be the best and the brightest. These parents fixate on order, prestige, power and/or perfect appearances. Depriving parents withhold attention and encouragement from their children. They love cond...

What is the Worst Song in the World

What is the Worst Song in the World The Worst Song in the World The Era of Good Music The 20th century blessed the world with so much great music – from jazz to blues, rock, and roll to funk. That may not be a case with 21st-century music, but that’s another story altogether. Last century was a revolutionary time in western culture, as well as other parts of the world, and it produced some extraordinary art, including music. However, not everything produced was solid-gold music. Just look at John Mellencamp’s 1985 hit â€Å"Small Town.† It is easily one of the worst songs ever made. Not only is the song a big let down, it’s also repetitive, and it’s glorifying small-town mentalities, lifestyles and limitations almost to the point of condescension. In no way, shape or form is the song a good one; rather, it is surely one that should never be played or listened to ever again on the public radio. Guitar Rhythm Going Nowhere For starters, â€Å"Small Town† could be considered the worst song in the world because it’s one big disappointment after another. It’s a catchy intro, the guitar rhythm, but it seems to go nowhere. It illustrates that silly, simple drumbeat typical of music from the 1980s, which is all just terrible; except for anything by bluesman Stevie Ray Vaughan, which is absolutely excellent. But Mellencamp’s â€Å"Small Town† is just a small-minded song that is barely a song. It’s mostly a bunch of shoddy lyrics backed by even lamer music. It’s the worst song in the world, and it clearly was an expedient effort to get paid. Secondly, and most importantly, it’s the worst song in the world because it can drive anyone nuts with its mindless repetition. It lacks creativity, originality, and diversity. In just seven stanzas – it has six four-line stanzas, and one five-line stanza – Mellencamp says the world â€Å"small town† 17 times – again, 17 times! It’s so annoyingly redundant that the listener has no choice but to anticipate him saying it, almost to the point of an anguishing dread. Some of the better songs have diverse choruses, interesting phrases. But, no, Mellencamp went a different route. How it reached number six on the Billboard Hot 100 chart is surely a mystery that no cultural expert or art critic could explain. If anything, it alludes to the sheer idiocy of the 1980s – with its hair-metal bands, outlandish behavior, and working-class sensationalism. Too Depressive Song Thirdly, that latter point brings up another reason why â€Å"Small Town† is so horrible, probably one of the worst songs ever made: It clearly is pandering to a demographic – the small-town natives with their small-town mentalities – that it’s more depressing than encouraging. In the second stanza, he sings, â€Å"All my friends are so small town/My parents live in the same small town/My job is so small town.† Now it’s quite a challenge to look beyond the sheer, mindless redundancy of the lyrics, but he sings like he is celebrating the small-town life while making fun of it. He is a sort of condescending. And yet, Mellencamp left the â€Å"small town† to become a â€Å"big† star. In a sense, he is making fun of the dumb people buying his album, who thinks he is glorifying them and their lifestyles. But that is not the case. It is essentially Mellencamp catering to this poor, working-class demographic, knowing he can easily get them to buy his new album. It’s basically marketing at its finest, a business effort to make money. Only, art and music are these beautiful gifts that should never be used as tools to merely make money. â€Å"Small Town† did just that, and it should not be considered a good song. It should be seen as one of the worst songs – if not the worst song – ever made. To conclude, every time Mellencamp hears â€Å"Small Town† on the radio, he probably cringes, lights a cigarette and promptly changes the station. In fact, he has likely removed every single radio his family owns, whether in cars, unused rooms, everywhere that could house a radio, and replace them all with iPods of only his greatest hits. â€Å"Small Town,† because of its disappointing, repetitive, trolling, sold-out nature, is assuredly the worst song on the face of the Earth. It should be banned from universities, public libraries, and hospitals. It has no place in American culture, no place in the lives of hard-working, decently intelligent people – and we should make sure children grow up never hearing of such a terrible, soul-sucking song.

Critically Appraising the Business Case for Diversity Essay

Critically Appraising the Business Case for Diversity - Essay Example Managers should strive to fight off the fears that come with the policy of multiculturalism and should instead embrace the fact that the world is evolving and that no matter how diverse different communities are; we are all one and are united. Those managers who choose to go by the business case approach have no idea about the benefits that can be brought about by diversity. To enlightenment this point, diversity is discussed below. Managers are involved in many functions of an organization. These managerial functions are Controlling, Staffing, Planning, Directing and Organizing. With these functions, comes ethical responsibilities since the managers have to come up with clear expectations on how the employee should behave for the overall accountability, decision making and goal reaching in the organization. Consequently, organizations are impacted upon by laws and regulations of the area and country in which they are situated. Going against those laws leads to lawsuits and penalties . The linchpin to employee productivity according to a resent survey is employee engagement and ethical behaviour. These two aspects are built by the overall organizational culture. (Cummins, 1996) In general, managers deal with four main areas of an organization. These areas are employment, performance evaluation, restraint and termination of employment. These four areas influence the ethical issues in an organization because they deal with sincerity, justice and individual decorum. One of the major ethical issues that arise from the functions of a manager is diversity. (Pringle, 2006) Diversity means being different and unique in aspects that encompass race, customs, masculinity and femininity, sexuality, age, socio-economic status, physical abilities and inabilities, religion and political beliefs. It is an ethical issue because the manager ought to have the ability to look at these differences in a secure, optimistic and cultivating manner; being able to endure, embrace and commemorate the affluence in the diverse dimensions. They should also be in a position to help other employees embrace the concept of diversity. (Kirton, 2008) As a result of diversity, companies are faced with numerous issues and among them is the issue of harassment. The term harassment does not only mean sexual harassment. It is a broad term that encompasses all types of prejudice and behaviour considered as irksome, intimidating and distractive. It could be in the form of language, actions and menace and or negative remarks based on a person's diversity. (Cummins, 1996) Harassment can be of different categories not only sexual as most people would assume. However, sexual harassment is the most common type of harassment. Below are the types of harassment: Sexual Harassment, Race, Religion, National Origin harassment, Age harassment, Disability Status harassment, Sexual Orientation and Marital Status harassment, Gender Identification harassment, Political Beliefs harassment, Criminal History harassment, Occupation or Sources of Income harassment,

Globalisation,Transnationals and Economic Development in Uk(78114003) Essay

Globalisation,Transnationals and Economic Development in Uk(78114003) - Essay Example sult of such a trend, the globalization - as an idea or an activity – has been expanded in most of countries around the world creating specific obligations and rights for both the states and the individuals. Current paper examines the effects globalization in the local economic development of UK particularly in relation with the position and the activities of the transnationals. It should be noticed that the analysis of the above subject is taken place presenting at a first stage the current situation in the international community (regarding this particular issue) and at a next level, the findings are compared with the ones of the UK financial market in order to formulate a secure assumption on the problem. On the other hand, a series of particular issues are been exposed (with reference to the UK market) which should be considered before arriving in any conclusion regarding the specific subject. The post-World War II ‘phenomenon of globalization-the increasingly close international integration of markets both for goods and services, and for capital - may in many ways be viewed as a resumption of a trend observed in the world economy a century ago; by some measures, international economic integration increased just as much in the 50 years before World War I as in recent decades, and reached comparable levels; then, as now, integration was driven in large part by the proliferation of markets and rapid technological change. The process was interrupted and reversed from 1914 to after World War II’ (World Economic Outlook, 1997) Globalization is a term ‘variously employed, even by experts within a single discipline; moreover, there is substantial debate, not only about its definition, but also about whether it is actually occurring, its significance, and how it shapes our future’ [8]. At its most accepted form globalization ‘rests upon, or simply is, the growth in international exchange of goods, services, and capital, and the increasing levels of

New Product Launch Marketing Plan Essay Example for Free

New Product Launch Marketing Plan Essay Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch, Audi specializes in high end and luxurious automobiles (Audi Club North America Northeast , 2014). Audi’s cars collection is comprised of sedan, SUVs, convertible, coupe, diesel and hybrids. Audi is one of the three biggest luxury cars companies in the world. Our plan is to launch our newest headlights technology along with thousands of new cars around the globe. The automobile market is driven by technology and Audi intent to be the premium brand (Audi Ag, 2014).We intent to do so, by delighting our customers worldwide (Audi Ag, 2014). Safety is the number one decision motivator when purchasing a car regardless of where you live and Audi wants to capitalize on that. To predict our consumer’s buying impulses, we will rely on social, cultural and personal factors (Kotler Keller, 2012).Now is the best time to launch such a product as people drive more and more due in part to recent planes crashes and disappearance. By making night rides safer, Audi intent to gain an edge against its competitors and increase annual sales. Germany and the USA will be our launching platform. We intend to maximize our sales by putting together a strong advertising campaign. We will be utilizing social media like Facebook, Twitter, Instagram, we will also advertise via television, radio, billboard, etc. Our advertising team is composed of Me Philippe Biboum, Kevin Mobley, Kirkland Browne, Dana Cannon, Tameika Mclean and Johanna Gutierrez. We are highly qualified and we have combined over twenty years of experience in this field. Here are the components of our plan. Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning Pricing and distribution strategies Marketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) Intended marketing objectives for Y1, Y2, and Y3 Evaluation and control metrics and methodology to measure performance Contingency planning Situational Analysis The Audi of America News Channel (2014) website stated that in July 2014, Audi increased its sales by 11.9%. This represents the 43rd consecutive record sales for our brand. The launch of our new headlights technology will increase sales even more. Germany and America will be our test launch and we are confident that it will be a success. Our target markets are rich men and women as well as families. Our product will be sold to every individual who is able to purchase and maintain a luxury car. We have a wide collection of cars to will fit everyone lifestyle. In terms of demography, our product aims at people between the age of 25 and 60 who have a lot of money. We recently have been making cheaper car to capture the consumers less than 25 years of age. Audi is aware of the fact that gender, family status and age influence car buying, that is why we built certain models fit younger generation like the A6, SUVs and sedan for families and coupe for single people. Geographically speaking, Audi knows that car buying differ according to the location. Our product will be appealing to individuals who live in the outskirts of big cities, or deep in the country because they often have to drive on roads that are not well lit. Social class, personalities and lifestyles divide the market into psychographic segmentations. Audi’s cars are aimed at upper social classes. We target individual who like a flashy lifestyle and want to show their wealth because we know they can afford the technology. About the market growth, we know that there is a need for a product such as our new headlights. According to the Highway Loss Data Institute (HLDI), good quality headlights are one of the best ways to avoid car crashes (Insurance Institute for Highway Safety, 2012). The recent  plane crashes along with airfare are driving people to drive more and more. We know we will increase our sales as long as we have a strong marketing campaign to advertise our produc t. SWOT analysis One of the strength here is that our product provides a safer nighttime driving experience for drivers who do long distance driving. The cost to add the feature will increase the purchase price of the vehicle and this is a weakness. An opportunity could be the effective utilization of marketing approaches will help to determine market need (i.e. surveys) and gain a competitive advantage (promotion, placement/positioning. Audi’s competitors such as BMW, Mercedes Benz, etc. can use the same or similar product if there is no patent on the development of the product and this is a threat to our bottom line. Our key to success here is to respond to consumer demand by creating a product they want and need. That product is the new headlights technology. This product will separate us from our competition because it is an innovation, it will help save lives and increase our bottom line. Market growth potential Audi’s goal is to slowly integrate their LED headlight technology into all of their vehicles. They will begin by installing them in higher-level class of vehicles as an â€Å"upgrade† option. Brighter, longer lasting headlight bulbs will reduce the cost of replacing regular bulbs, and brighter headlights will increase driver visibility at night. Audi expects competitors to install similar devices in their vehicles; however, Audi believes their version is longer lasting, brighter and safer for Audi drivers as well as, other drivers on the road. Competitive Analysis The automobile industry is fiercely competitive in the United States as well as, internationally. In 2006-2008, the automobile industry suffered a significant financial loss, especially the big three in Detroit. Foreign automobile manufacturers took advantage and saw growth. While some Asian and European manufacturers also suffered, many upgraded base models to entice buyers to purchase their product. Automakers did what they could to gain the upper hand against their competitors. Audi was no different, seeing a drop in sales during this time. For many customers, safety, reliability, and  fuel efficiency are increasingly important, more so than flash, speed, and power. The safety and visibility of an Audi driver is a priority Audi is attempting to increase. Segmentation The market segmentation has spate, but distinct parts: geographical, psychographic, and demographic. Audi will use geographical sales statistics to determine where sales are highest. Introducing upgrades and changes to Audi vehicles to the customers who buy them more frequently will benefit Audi and satisfy customer demand. Audi is responding to increasing customer demand for safety; therefore, increasing driver visibility satisfies customer demand. Moreover, the longer lasting, brighter headlights benefit teen and elderly drivers who may become easily distracted or have difficulty seeing at night. The increase in safety may also decrease accidents, which will make insurance companies happy. Target Market Audi is not specifically targeting one particular group; however, brighter lights will benefit drivers with limited experience or with poor vision or night vision the most. Elderly drivers are more likely to benefit from brighter headlights to increase their visibility at night. The headlight feature is not limited to elderly drivers though, all drivers can benefit from the safety feature. Audi expects high customer satisfaction and will eventually implement the LED headlight in all of their models. Any driver concerned for safety is part of the market Audi is targeting. Longer lasting lights means less maintenance cost, and brighter lights means other drivers can see the Audi sooner, and the Audi driver can see the road or and any debris in the road, sooner. Positioning Positioning is important, and precise placement of the headlight translates to better driver visibility. However, regardless of how bright or long lasting the headlight is, defensive, non-distractive driving is key to reduce traffic accidents and avoiding road hazards. Moreover, the ability to see an item in the road sooner will help the driver prevent a collision; however, failure to pay attention to the road will increase the potential for at-fault accidents and collisions. While many discard some features as â€Å"unnecessary,† brighter, longer lasting headlights is a product Audi feels  confident implementing, and confident customers will respond in an overwhelmingly positive way. Pricing Distribution When looking at pricing and distribution there are several factors to be considered. The wholesaler’s will always calculate its prices by adding the cost of the product itself (headlights), wages involved in the production, the overheads and cost to deliver such. Then, after the wholesaler calculates a reasonable mark-up, the product will then be sold to Audi. It is then Audi’s job to make the best out of this product by the promotion it carries out. Before Audi agrees to any business with a headlight manufacturer Audi strategizes and plans a how to price and distribute. Audi is a well-known luxurious vehicle where they now will have an added feature to promote safety. The sales potential are very high as we are targeting those that enjoy road trips, those that are behind the wheel for extended amount of hours. Audi then has to reanalyze its decision and consider losses, what if this does not work, how this will impact our business, what are other cost effective routes we can take. These are all considerations Audi has to take into play if the brighter headlights for their vehicles do not create more sales. This is going to be considered as a standard on all of Audi vehicles, it is not an add on feature Audi plans of charging extra for. Marketing Communication Plan Audi believes in its product. Before a company can be successful it must build its own awareness. Audi has built that awareness! Every day you see accidents caused by poor visibility due to poor lighting. Audi will use this to their advantage when marketing and communicating to its customers and potential customers the advantages of Audi’s new improved headlights. Furthermore, it is advantageous for Audi to stress the fact that the price tag of the vehicles have not changed due to the improved and upgraded headlights. Audi has been dedicated to communicate to its customers, potential customers and competitors that they have the solution for accidents caused by poor visibility due to poor lighting. They are advertising this through every mean of communication possible. Then internet/ media is a huge marketing communication source, the radio, newspapers, billboards, and the public itself by word of mouth. When driving  on the road if you see an Audi vehicle you will see the di fference in their bright headlights when compared to other vehicles. Asserting the fact that you communicate with all of your customers and potential customers plays a vital part in how successful this will be. Audi has identified families and one of their targets and this is the main target we are communicating our new product to. Audi has partnered and networked with different sources such as â€Å"safety programs† and/ or famous people, have also taken it a step ahead by recording infomercials on highways, dark roads and valleys to show its costumers the strength behind the new headlights their vehicles have. Audi has been servicing consumers upwards of one hundred plus years and Audi intends on being a provider until the end of time in order to stay relevant in the automotive industry Audi is aware of the evolving of automobiles. Audi has done its research throughout the years and through the years consumer safety has remained the number one factor when building an effective brand. Audi has continued to serve the consumer while remaining at the head of its class of Luxury automobiles. In past research through the National Highway Traffic Administration Audi found that one of the major issues of car accidents within the United States stemmed from blinding headlights (NHTA, 2013). The new product that Audi seeks is to install the LED headlights with objectives based around consumer safety first as well as profits. The objectives provided focused on the product from beginning to end starting from year one when Audi began searching for the new product to elevate the company. Audi will definitely captivate its target audience as well as reach its sales growth, once it begins manufacturing the product and getting the products in its show rooms. Objectives: Year 1 Completed research on issues surrounding vehicle safety Find the issue and find a product that will assist in increasing consumers comfort when driving Find target audience Year 2 build a Safe brand to suite consumers’ needs  implement the strategy in vehicles that target our initial consumer market (families) seek profits of upwards of 10-15 percent within the first year Year 3 Implement products in remaining vehicle models that service all consumers. Seek to increase Revenue another 10 to 30 percent Begin research on new product to assist with current features Financial Information It is imperative that the financial outlook of Audi for 2014 is predicated on the prior performance drivers. In 2013, the Audi A4, A6, Q5, and Q7 experienced increased sales from the previous years over the other vehicle models. The A4 and A6 belong to the sedan category and the Q5 and Q7 are in the SUV/crossover category. That being said, it is forecasted that these same vehicle category’s sales will continue to increase in 2014. Therefore, the introductory marketing of the new headlight designs should be donned in the aforementioned vehicle models. Moving forward, the following financial data, to include forecasted demand, sales, break-even point sales/units, and marketing/promotional budget expense, shall represent the four top selling vehicle models. Audi is looking to increase revenue by four percent annually over the next three years. With the addition of the enhanced headlights, Audi believes the projected forecasts will be successful. Figures A – D illustrate the proposed forecasts for each vehicle. Figure A. Figure B. Figure C. Forecasted Break-Even Point Analysis Figure D. Evaluation and Control Metrics Utilizing control metrics to measure the success rate of employed strategies is a very important aspect of the marketing plan. Ensuring the success of the chosen methods of marketing is needed to determine if changes should be and/or can be made to increase revenue. There are a variety of metrics tools that can be used to benchmark marketing data, but identifying four of  them will suffice for this particular analysis. 1 Market Size – the number of units sold to a market in a specific period of time (1 year). 2 Market Share – the number of units sold in a specific period of time that represents a percentage of the entire market size. 3 Brand Awareness – Actual and potential customers being able to identify the Audi brand. 4 Customer Satisfaction – Customer’s perception of Audi’s product and service delivery. (www.dobney.com, p.4-25). Contingency Planning The contingency plan for Audi headlights is very simple. As headlights are already used on every make and model, these advances in technology are not the reinvention of the wheel. These changes propose no danger to the continued success of Audi’s business operations. We will apply for a patent which will protect our new LED technology and lighting design for two years, and we actively pursue all copyright infringement to prevent any future instances. As it is inevitable that after the two year protected period that others will follow our lead we will use those two years to develop new designs with respect to LED lighting that will not only increase safety, but will also define Audi’s brand by a visual representation contained in our headlight assembly. A lighted trademark if you will. Our definition of success with respect to contingency planning will be to defend our position for the first two years while developing a trademarked light design for all future Audi models. References Anonymous. Understanding market metrics. Retrieved August 17, 2014 from http://www.dobney.com/Research/market_metrics.htm AUDI AG. (2014). Retrieved from http://www.audi.com/corporate/en/company/corporate-strategy.html Audi Club North America Northeast. (2014). Retrieved from http://www.neqclub.org/about-us/audis-history.html Audi of America News Channel. (2014). Retrieved from http://www.audiusanews.com/newsroom.do;jsessionid=B4BD8EEE4DAD44DA49C746C83D80A7BE?id=65allImage=1name=sales-newsmid=98 Insurance Institute for

Al Capone Biography :: Biography

Al Capone was an Italian criminal working the streets of America. He started his life with petty crime in Brooklyn, New York. After escalating his way up in Brooklyn, Capone moved to Chicago for bigger and better things. There Capone had prominence supremacy as one of the giant bootlegging forerunners. His collected and composed ways, made crime into a business that we see in today's mafia. Capone changed crime into a profession, which in turn made it a business. The word mob or mafia is a title that is often heard. When the name Capone is associated with the title, most people think of Capone as the true influence of the mob or mafia today. Capone was a man who of the many prohibition leaders, lead the way for the mafia in the early 19 hundreds. Due to the prohibition era, Al Capone transformed the mafia into today's business like criminal organization. Organized crime in the 19th century, was an ever booming scene for the average citizen. Since the 19th century, crime and business seemed to have gone hand in hand since the prohibition days of Capone. Long before Al Capone became involved in bootlegging, his excitement in life was the economic opportunity of being a gangster on the streets. As soon as Capone reached the legal age of fourteen, he dropped out of school to live this economic dream of making money as a gangster on the streets. 1.Al Capone was convinced that the opportunities for personal advancement and material success were not available through legitimate means, and so Capone turned toward the crime profession of bootlegging. Capone was a smart man with a mission. 2.His mission was to succeed as a criminal in a business like matter. Although prohibition was clearly illegal, Capone used his prohibition as a business. His attire was that of a rich business man, along with his ways of talking were also that of a business man. Everything Capone did was set to flow like a business, and prohibition help him act out his business ways. Capone used prohibition to 3.make over a modern city for his own use, and lived off it as blatantly and richly as a caesar of Rome. This edict that Capone presented, seem to have establish the standards for the ways of the mafia today. With this method of doing business, it would only dispense the mafia with more control over meaningful people in their pursuit of organized crime both then and now. 4.There are several cases on record about Capone in which the cases became more clearer when put in the light of an analysis of how the mafia enterprise

Socrates vs Thrasymachus

Any argument relies upon some fundamental agreement about the issue being discussed. However great the divide in opinion may be, there must exist at least some similarity in the participants’ manner of viewing the issue if a solution is ever to be reached. Book One of Plato’s Republic features a disagreement between Socrates and Thrasymachus about the nature of justice. The disaccord between their views of the subject is extremely pronounced, but there are certain underlying agreements which guide the course of the debate.One way to evaluate the validity of the arguments involved is to examine whether the assumptions at the root of the argument are in accord with this common ground. By my reading of the dialogue, Socrates’ reply to the first part of Thrasymachus’ definition of justice rests safely upon this common ground, whereas his answer to Thrasymachus’ second definition moves away from this mutually acceptable base, and is injured as a result. In exploring this topic, I intend to examine briefly Thrasymachus’ two-part definition of justice.For each of these parts I will evaluate one Socratic response and discuss it from the perspective of the â€Å"craftsman analogy† – an analogy which is initially used by common consent, but which Socrates adapts until its original usage almost disappears. Thrasymachus’ first definition of justice is easy to state, but it is not so immediately clear how it is to be interpreted. Justice, he claims, is the advantage of the stronger. On its own, such a sentence could imply that what is beneficial to the stronger is just for and therefore, beneficial to the weaker, and Socrates accordingly asks whether this understanding is accurate.Thrasymachus promptly responds in the negative. The interpretation he proceeds to expound upon can be summed up by adapting slightly his original definition: justice is that which obtains the advantage of the stronger. To support this definition, he points to the example of ruling a city. Any ruling class will fashion the laws of the commonwealth with a view to its own benefit, he asserts. Since it is just to obey the law, those who behave justly will be acting for the advantage of the rulers (whom Thrasymachus interchangeably terms â€Å"the stronger†).Socrates makes his first objection at this moment, but I will treat this here only incidentally: merely insofar as it allows us to see why Thrasymachus introduces the craftsman analogy. Socrates objects that rulers are, as humans, bound to make mistakes – to confuse their disadvantage with their advantage on occasion. In this case just obedience to laws would work to the ruler’s disadvantage. Thrasymachus responds promptly, saying that a man who makes a mistake in ruling is not at that moment a ruler in the strict sense, and introduces the craftsman analogy to support this idea.Insofar as a man is a craftsman, he will not make any mistakes; mi stakes are rooted in ignorance, and so can only occur when a man’s knowledge of his craft is incomplete. The quandary which Socrates introduces is thus avoided by Thrasymachus’ qualification that errors are never made by rulers as rulers. Though the analogy works at first to Thrasymachus’ advantage, Socrates promptly turns it against him in a new objection. All arts, he asserts, are exercised with a view to the benefit of the subject rather than to the benefit of the artisan.The doctor employs his medical art for the betterment of the patient, the pilot navigates for the safety of the ship and the sailors, and so forth. Like Thrasymachus, he identifies ruling as an art, and claims that ruling also is exercised with a view to the subjects’ benefit. Throughout the argument, Thrasymachus passively assents to Socrates’ individual points. But as we shall see later, he rejects the conclusion drawn from these. From an objective viewpoint, one immediately questionable aspect of this argument is Socrates’ idea that ruling is an art in the same sense that medicine and navigation are arts.Despite its potential weakness however, Socrates’ use of the analogy is the one part of the argument which Thrasymachus cannot question without bringing Socrates’ first objection once again into dispute. Thus this definition of ruling forms some part of the common ground I have previously mentioned. Although an objection such as this may affect the objective validity of the argument, it is important to keep in mind the fact that Socrates is not attempting to create an incontestable definition of justice at this point.He is merely answering an invalid argument by demonstrating its weaknesses in terms which correspond to Thrasymachus’ perspective. Agitated by Socrates’ line of reasoning, Thrasymachus proceeds to blurt out a revised version of his original statement. Thrasymachus claims that injustice is freer and strong er than justice and that it results in a happier life. As in the former definition, he does not consider so much what justice is as what it does; he rates the subject in regards to its advantageousness or lack thereof. Essentially, this definition is an extreme extension of the previous one.Also, the example he uses for support – that of a tyrant made powerful and thus happy through injustice – hearkens back to his initial definition as ruling being the advantage of the stronger. It is clear that Thrasymachus has not been convinced by Socrates’ last argument, despite his apparent agreement with Socrates’ points. He is arguing in different terms, but in actual substance this new development is little more than a bare contradiction of Socrates’ previous argument. He still supposes that the unjust will have the advantage, and does no more than give new evidence to support this view.He essentially declares: â€Å"You say that the proper ruler will con sider the benefit of his subjects and thus act justly. I say that injustice leads to a happy life and that craftsmen do aim at their own advantage. † Whereas the weaknesses in Socrates’ previously discussed arguments are more or less excusable, there are several factors in his next argument which make it very controversial. In opening this argument, Socrates asks whether a just man will want to overreach and surpass other just men. The two debaters agree that a just man will deem it proper to surpass the unjust man, but that he will not want to surpass his fellow just man.The unjust man, on the other hand, will want to surpass and get the better of everyone. Now Socrates proceeds to use the craftsman analogy to illustrate his case. With this case Socrates attempts to prove that those who try to overreach their â€Å"like† are bad craftsmen. Returning to the specific example of the doctor, he observes that a medical man will not endeavor to outdo another physician , but will want to outdo the non-physician. One flaw seems to appear at this point in the argument. Socrates, it would seem, has left no place in this for simple ambition here.If the first half of this analogy is true, there is no room for an artist to advance and improve his craft in a just manner, because unless he is unjust, he will not have any ambition to surpass his fellow artists. However this can be answered by a glance back at Thrasymachus’ concept of the artisan â€Å"in the strict sense. † No one is an artisan insofar as he is in error, so the true artist will be unable to surpass another true artist: ideally, the artist, insofar as he is an artist, will already exercise his art faultlessly.Socrates completes this argument by saying that the one who tries to overreach the artist can not have true knowledge of the craft. In other words, true artists will be able to identify one another and to recognize the impossibility of surpassing each other. Since the one who wants to surpass everyone in a specific art must not be an artisan, he is ignorant of this art. Thus, Socrates claims, the unjust man is really ignorant and therefore weak and bad. There is a marked distinction between this use of the craftsman analogy and former uses. Previously the analogy was used in reference to the â€Å"craft† of ruling.This was legitimate in the context primarily because Thrasymachus agreed to this use. Now however, the subject of the analogy is not ruling, but justice. Thrasymachus never explicitly agrees to this switch, and thus when it is made, the analogy no longer rests safely upon the common ground. It is no longer an example accepted by both parties and so its sole justification would have to rest on an objective view of the argument. So we have another important question to examine. That is, can justice be rightly considered a craft? Even if it can in a vague sense, would it be properly analogous to other crafts like medicine or navigation ?There are reasons to support a negative answer to this query. For one thing, it could be argued that justice is more a manner of acting, rather than a craft in its own right. Whereas it is nonsensical to say that one can, for example, read a book medicinally, or in a navigating manner (except perhaps as a figure of speech), one can exercise a craft or perform any action either justly or unjustly. Justice is more easily considered a measure of how well an action is performed than the action itself. The most important thing to note here is that Socrates has moved away from the common ground which has previously supported the argument.Before, the question of whether Socrates’ examples are objectively valid was not so crucial from one viewpoint. As long as Socrates was trying to demonstrate the illogicalities within Thrasymachus’ position, there was much to gain from arguments based on Thrasymachus’ premises, whether the premises were true or not. For this last arg ument, however, Socrates does not base his argument on these guides, but preserves the form of the craftsman analogy while changing it substantially. Thus this particular argument suffers and is at least of questionable efficacy.

Final

Associate Level Material Appendix B Information Security Policy Student Name: University of Phoenix IT/244 Intro to IT Security Instructor’s Name: Date: Table of Contents Table of Contents1 1. Executive Summary1 2. Introduction2 3. Disaster Recovery Plan4 4. Physical Security Policy7 5. Access Control Policy11 6. Network Security Policy14 7. References17 Executive Summary Due in Week Nine: Write 3 to 4 paragraphs giving a bottom-line summary of the specific measureable goals and objectives of the security plan, which can be implemented to define optimal security architecture for the selected business scenario.There is no such thing as complete security. Offensive security measures are always being devised to compromise the integrity of a network. Security precautions are constantly being developed in order to battle this constant onsalught of attacks. Any professional organization who cares about the security fo their system, is pretty much guaranteed to put some sort of physi cal or logical security measures in place. Physical security measures are procautions that inckude things such as security cameras, guards, Id badges, or even a tridtional lock and key.These types of defense are designed to be preventative of external attakcs or infiltration. Logical Security systems include things such as user admin accounts, passwords, and principles like least privelage that prevent unecesary access all contribute to the prevention of external as weel as internal threats. With the proper security measure in place, Sunica Entertainment Co. should be well on their way to ensuring the integrity of their network as well as increasing the eficciency of support and access. With the new servers, administrators will also be able to login to access information or perform maintenance from any Sunica branch.This improved control and security will only improve the health of this company. Introduction Due in Week One: Give an overview of the company and the security goals to be achieved. 1 Company overview As relates to your selected scenario, give a brief 100- to 200-word overview of the company. I decided to go with the Sunica Music and Movie Franchise. Sunica is a multimedia media chain with four different locations. The four stores lack the technology to synchronize their sales as well as their inventories. The four stores needs to implement a system that will collaborate the information from all four locations to one central database.This insufficient technology has cost Sunica unnecessary staffing as well as spending. By implementing a central web server, Sunica can ensure that all the locations will have access to information regarding inventory, accounting, or any up-to-date information the customer may want to know. 2 Security policy overview Of the different types of security policies—program-level, program-framework, issue-specific, and system-specific—briefly cover which type is appropriate to your selected business scenario an d why.Sunica could actually benefit from implementing multiple policies such as program-framework and system-specific to ensure the company has a secure foundation. A system-specific policy would ensure that the administrators and the employees had specific policies to abide by. 3 Security policy goals As applies to your selected scenario, explain how the confidentiality, integrity, and availability principles of information security will be addressed by the information security policy. 1 Confidentiality Briefly explain how the policy will protect information.Just like any effective system, there must be a hierarchy of rights and capabilities. In order to establish a truly secure VPN workspace, the company needs to create user-specific logon. 2 Integrity Give a brief overview of how the policy will provide rules for authentication and verification. Include a description of formal methods and system transactions. With user-specific logons, the system will not be publicly accessible. Secure data logs should be backed up on servers in order to track employee accessibility to make sure there is no internal problems. 3 AvailabilityBriefly describe how the policy will address system back-up and recovery, access control, and quality of service. To ensure a successful and thriving system, Sunica needs to implement a disaster plan that is capable of backup and recovery. If the disaster plan is configured correctly both physically and at the application level, then Sunica can back up and log critical information to the company such as payroll, email, finances, etc. Disaster Recovery Plan Due in Week Three: For your selected scenario, describe the key elements of the Disaster Recovery Plan to be used in case of a disaster and the plan for testing the DRP. Risk Assessment 1 Critical business processes List the mission-critical business systems and services that must be protected by the DRP. A well designed Disaster Recovery Program can help any business over come imminent disasters like Mother Nature, security breaches, equipment failure, outside threats, etc. First off, a rick analysis should be put together to understand the potential problems that could occur and how to resolve them. The mission-critical business systems should include all of the companies valuable information that is required to keep the business profitable.For Sunica, the systems could include anything along the lines of inventory, email, pricing, communications, etc. 2 Internal, external, and en 3 Internal, external, and environmental risks Briefly discuss the internal, external, and environmental risks, which might be likely to affect the business and result in loss of the facility, loss of life, or loss of assets. Threats could include weather, fire or chemical, earth movement, structural failure, energy, biological, or human. As stated earlier, disasters are imminent within any organization.Natural disasters are unpredictable, inescapable, and can often times be detrimental to an organization. Earthquakes, fires, floods, tornadoes, etc; these are all examples of natural disasters that can cripple any company's systems. Internal disasters could be anything from an internal security breach all the ay t sabotage. If an organization keeps a close eye on its employees and systems, it can sometimes detect signs of foul play before it starts. External disasters are things outside of the company that cannot be controlled, such as the economy, popular trends, unions, strikes, etc. 2 Disaster Recovery StrategyOf the strategies of shared-site agreements, alternate sites, hot sites, cold sites, and warm sites, identify which of these recovery strategies is most appropriate for your selected scenario and why. Because Sunica is updating its systems to use a WAN in order to collaborate information, a third party site for backup is essential to the success of their new systems. Before the upgrade, Sunica had no choice but to store their data on site at each location. Because of the accessibility of the new systems, Sunica can backup their data to a third party server and use a warm-site to take control if the main systems are compromised. Disaster Recovery Test Plan For each testing method listed, briefly describe each method and your rationale for why it will or will not be included in your DRP test plan. 1 Walk-throughs A walk-through test is the only way to fully ensure that the system has a solid foundation that is free of any errors. The test will spot out weak points in the systems design, as well as necessary changes and adjustments. The results of the test should be implemented in the system to increase its success and productivity. 2 SimulationsThis section of the plan should be self explanatory given the title. Generally a fake disaster is created in order to implement the companies DRP and measure its effectiveness. 3 Checklists Another self explanatory title that basically goes over the requirements Sunica needs in order to operate effectively with the new system. This can also be an incredibly useful resource to use while testing and learning the new systems. 4 Parallel testing Parallel testing a pretty simple concept, but an important step in the recovery plan.For parallel testing, the company must run their current systems in juxtaposition to the systems at the warm site. This will measure the functionality and efficiency of the data transfer between the two systems. 5 Full interruption Full interruption is the final stage of the plan which indicates you are ready to take the training wheels off. This is not a drill people; this test literally shuts off the systems like the case of a real disaster and does a final test to ensure that that Sunica experiences the least downtime possible during an actual emergency.Physical Security Policy Due in Week Five: Outline the Physical Security Policy. Merkow and Breithaupt (2006) state, â€Å"an often overlooked connection between physical systems (computer hardware) and logical systems (the software that runs on it) is that, in order to protect logical systems, the hardware running them must be physically secure† (p. 165). Describe the policies for securing the facilities and the policies of securing the information systems. Outline the controls needed for each category as relates to your selected scenario. These controls may include the following:Physical controls (such as perimeter security controls, badges, keys and combination locks, cameras, barricades, fencing, security dogs, lighting, and separating the workplace into functional areas) Technical controls (such as smart cards, audit trails or access logs, intrusion detection, alarm systems, and biometrics) Environmental or life-safety controls (such as power, fire detection and suppression, heating, ventilation, and air conditioning) 1 Security of the building facilities 1 Physical entry controls Physical systems are essential to the foundation of a company and it's logical systems .Without secure hardware to host the logical operations, the whole system would be useless. Physical security can include anything from security cards, photo ID badges, security cameras, etc. These precautions are implemented to protect against natural occurring and man made physical threats. As far as Sunica's physical security is concerned, security cameras and alarms at each of their locations would help ensure the physical security of each of their branches. Access ID badges also may be implemented at the location of the warm site for access to the servers that store the company's data. 2 Security offices, rooms and facilitiesThe off-site location used to manage SMM's systems should be managed by a small security force that implements the use of security badges and access ID checks. There will have to be rooms set aside for monitoring equipment to keep tabs on both the security cameras, and system access to the logical systems through administrative users. 3 Isolated delivery an d loading areas Delivery and loading areas need to be in a secure location that is sut off from the secure portions of the building. By having physical guards and cameras to monitor the delivery and loading areas, they can help ensure that physical security breaches are kept to a minimum.You also need to make sure there is no access to any secure part of the building from the delivery areas, unless it is protected with the proper security restrictions. 2 Security of the information systems 1 Workplace protection Workplace protection in the information systems require several different levels of monitoring, access, and administration. As discussed earlier in the physical security, a designated and secure area should be selected for monitoring equipment on both the physical and logical security systems. 2 Unused ports and cablingUnused ports and cabling can be an access point for all types of infiltration if not properly secured. All unused ports should be immediately secured when not in use. If external visitors require access to these ports, advances notice should be given to the network admin in order to provision temporary user access. 3 Network/server equipment Network and server equipment are the backbone of Sunica's information systems and must be secured at all cost. The server rooms should not be accessed regularly except for inspection and maintenance.The network equipment should be kept a secure climate-controlled room that is cut-off from most natural disasters or occurrences that could be out of the company's control. Access should be monitored with proper restrictions to only those with proper access to this vital equipment. 4 Equipment maintenance Equipment maintenance is something that should be done on a regular but sparingly basis. Server rooms should not be accessed often in order to reduce possible infiltration to the information that is critical to Sunica's systems. Maintenance can include anything from updates, replacing tapes, repairing po rts/cables, and even climate control.The rooms containing this important equipment needs to be well ventilated and cooled due to the touchy reactions to heat this equipment demonstrates. 5 Security of laptops/roaming equipment The security of laptops and other mobile equipment used by employees can be a huge vulnerability in the security of Sunica's systems. Each employee who is assigned any sort of mobile equipment must sign a legal disclaimer against any unlawful uses. Security features must also be implemented by the network administrator, in order to prevent and monitor any suspicious behavior on the company's roaming equipment.Access Control Policy Due in Week Seven: Outline the Access Control Policy. Describe how access control methodologies work to secure information systems 1 Authentication Describe how and why authentication credentials are used to identify and control access to files, screens, and systems. Include a discussion of the principles of authentication such as pa sswords, multifactor authentication, biometrics, and single-sign-on. Access controls are a collection of synchronized applications and mechanisms that ensure the integrity of an information system's security.By ensuring that every login to the network is on a constantly monitored system, a network administrator can spot errors in the network or possible security infiltrations before they get out of control. In order for any employee to access the database, they will need a secure login and password with access to only systems necessary to complete their duties. 2 Access control strategy 1 Discretionary access control Describe how and why discretionary access control will be used. Include an explanation of how the principle of least privilege applies to assure confidentiality.Explain who the information owner who is responsible for the information and has the discretion to dictate access to that information. The Discretionary access control (DAC) mechanism is the dictator of networki ng systems in the sense that it assigns an individual information owner who decides who gets control of what. Although the system may seem unfair, it is a necessary precaution to ensure that the principle of least privelage is applied correctly. The DAC sets the foundation for Sunica's systems and will ensure that they are running as efficiently and securely as possible. Mandatory access control Describe how and why mandatory access control will be used. A Mandatory access control (MAC), also referred to as a nondiscretionary access control is a mechanism that determines who gains access to information based on a system of objects and labels. In a MAC system, duristiction is based on levels of access that each contain secure information only accessible to those selected to receive it. MAC is most commonly seen in the military. Its that classic manilla folder with â€Å"top secret† stamped on it that is slapped on the presidents desk after a major crisis has occurred.SMM is no t a military, its a media company; and this level of security would only overcomplicate their needs. 3 Role-based access control Describe how and why role-based access control will be used. Role-based access control (RBAC) is exactly that; it sorts users into role-based groups with the same common needs to complete a given task. RBAC can be handy for impromptu granting and revoking of access to individual groups. By having a pre-determined access control for a certain area of information, it is easy to just shuffle people back and forth as needed.This is great for places like call centers with a high turnover rate and would be a very simple way to catagorize employee access at Sunica Media Ent. Flexible controls are also needed for constantly entering new members information into the databse. 3 Remote access Describe the policies for remote user access and authentication via dial-in user services and Virtual Private Networks (VPN) Although remote access can be extremely useful for n etwork adminstrators, it must be implemented carefully to ensure that the wrong individual does not have the ability to use this access.Remote Access services are server based applications that make it possible to dial in to a system's network from any remote location that can establish a connection with their servers. Most companies impliment a Virtual Private Network (VPN) connection that allows remote users to access the corporate infrastructure. Essentially, you are creating a private virtual network on your own ISP by retrieving the information across a WAN from the origin or servers. VPNs use a very secure ecnryption and authenticates both the senders and receivers on either end.This allows any SMM employee who requires access to the corporate systems to pull up that information from anywhere with a connection to the internet. This makes sick leave, hospital time, vacations, and other absences less detrimental to the production of the company. Network Security Policy Due in We ek Nine: Outline the Network Security Policy. As each link in the chain of network protocols can be attacked, describe the policies covering security services for network access and network security control devices. 1 Data network overviewProvide an overview of the network configuration that the company uses. Discuss each network type of Local Area Network (LAN), Wide Area Network (WAN), Internet, intranet, and extranet. Include how the network type is employed in your selected scenario. Sunica Music Co. needs to implement a solid security policy to make sure their systems are secure. All stores should have extranets thats dial into third party server using an employee login. All employees should have the policy of least security implemented on their user accounts by the system admin.This will ensure that system traffic is kept to a minimum but allows employees ample access to system information. 2 Network security services For each security service, briefly describe how it is used to protect a network from attack. Include why the service will be used for network security as relates to your selected scenario, or why it is not applicable in this circumstance. 1 Authentication Authenication could include different type of physical and logical security. Anything from access ID badges to administrative logins could help eensure the integrity of the system. Access control Access control must be maintaned in order to ensures that a system doesn;t get sloppy. Things like the principle of least privelage help ensure that there are no loose ends in the network that could be potential security threats. 3 Data confidentiality Data confidentiality can help be maintained in several different ways. By changing the IP address off the destination of a packet, you can ensure that only the person the message was intended for reads it. Sunica also needs to make sure that the wrong people cant access the right information. Data integrity Data integrity ensures that no sort of cha nge is made without be monitored or recorded to help prevent foul play. Data Integrity is violated when a message is actively modified in transit. Information security systems typically provide message integrity in addition to data confidentiality. 5 Nonrepudiation Electronic commerce uses technology such as digital signatures and public key encryption to establish authenticity and non-repudiation. 6 Logging and monitoring Loggign and monitoring can be perhaps one of the most critical security features to a system.By logging all activity, there can evidence to look back upon in order to solidify any information that may pertain to the integrity of the systm;s security. 3 Firewall system Outline the roles of the following network security control devices and how these basic security infrastructures are used to protect the company’s network against malicious activity. Provide a description of each type of firewall system and how it is used to protect the network. Include how th e firewall system is or is not applicable to the company’s network configuration in your selected scenario. Packet-filtering router firewall system There are several different types of firewalls that can help keep Sunics's information protected. Firewalls are like a giant net that surround a network and only allow certified information to enter. When setting up packet filters, you must first determine what filtering capabilities your router has and where you want to filter. 2 Screened host firewall system The screened host firewall combines a packet-filtering router with an application gateway located on the protected subnet side of the router. The application gateway needs only one network interface.This firewalls is simply a version of a dual-homed gateway that can be used to separate components of the firewall onto separate systems. 3 Screened-Subnet firewall system This firewalls is simply a version of a dual-homed gateway that can be used to separate components of the fi rewall onto separate systems which achieve greater throughput and flexibility. References Cite all your references by adding the pertinent information to this section by following this example. American Psychological Association. (2001). Publication manual of the American Psychological Association (5th ed. ). Washington, DC: Author. Final They pick up the extra load that physicians pass along to them. Within Reenter Memorial Hospital one would understand why the work is becoming too physically demanding. Registered nurses (Runs) deliver and manage patient care. They teach them along with the public about the countless health conditions and supply guidance and emotional support to them and their families on how to care and treat themselves. Without the use of registered nurses a shift in performance feedback is sure to happen.Back in the day, meaning 100 plus ears ago, women were responsible for nurturing and delivering care to children and those family members who were ill. It wasn't until the 17th century that men became nurses and tended to the sick as well. However, in the 19th century the definition of nursing was stretched to not only tend to those who were sick and ill but also work under physicians to support them. In reference to hospitals across the U. S, there has always been a shortage of nurses, however th ey always seemed to work themselves out.Meaning the hospitals would have a certain period of time when they weren't so low on nurses. It wasn't until 1998 that things seemed to get worse. The baby boomers were set to retire in 2008, but because of the recent recession they were forced to continue to work. In the years to come, the baby boomers will eventually began their retirement and need more medical care. Add on the amount of years they have been working plus the work load, the Job as a nurse really has taken a toll on the bodies. What the current healthcare industry doesn't realize is that experienced nurses will be leaving the industry.The reason behind the nursing shortage is that no one can precisely pin point causes. With the addition of managed care and other elements, these maybe the reasons for the nursing shortage. Reenter Memorial Hospital is Just one of many hospitals affected by this. Others may say it is because of the low pay paired with the heavy workload or the t reatment they are getting from the other employees. Whichever way you may put it, the nursing profession is indeed declining and the healthcare industry is reaping the consequences.Proposal Initially, the ultimate problem with Reenter Memorial Hospital is that there is a lack of nursing staff. To add on to the nursing staff problem, the nurses are being over irked, which has led to a lack of retention. In addition, recruiting new nurses for those who are retiring is becoming more difficult because of the shortage. No one wants to enter into a new employment expecting to be burnt out and over worked. Just like any other healthcare organization, Reenter Memorial Hospital requires nurses that are highly trained, effective and stable.It is said that the nursing profession has a tremendous impact on how the healthcare industry operates. Within this proposal five other hospitals that have undergone the same situation as Reenter will be evaluated. It is very important for any healthcare or ganization to tackle the shortages of nurses. No particular hospital within Florida is suffering more then the others. James A. Haley VA Medical Center along with other nursing homes and home health agencies are being picky about who they want to work for them. This is what has caused them to have a nursing shortage. We did notice that all the employers that responded said that their difficult-to-fill positions required nurses with experience and advanced education,† Yore said (Peters-Smith, 2012). Not every nurse freshly out of college is going to have the experience that organizations want. Even though it is up to the employers to offer them a chance, have declined. Another reason why the VA Center's nurses are at a shortage is because of poor working conditions and pay. Some people often think that the military has so many assets, but they are Just like any other organization.Since the VA overworked their nurses, some patients weren't receiving the adequate care they needed . Army Staff SST. Alex Dillon said â€Å"his wound dressing wasn't changed often enough nor would he get pain medication promptly', due to the over worked and short staffed nurses (Peters-Smith, 2012). This s very similar to what Reenter Memorial Hospital is experiencing, the nurses are being over worked except for the inadequate care. What the VA did to solve their situation was become less picky and started hiring those recent graduates. As the current members grow older within the nursing profession, the need for skilled nurses increases.Of the hospitals surveyed in Florida, 89 percent said they would hire straight out of school and 29 percent have nurse residency programs to continue their training after school (Peters-Smith, 2012). This has decreased the shortages of nurses within their facilities. The recent graduates may not have much experience, but they have to start somewhere. Wesley Medical Center of Wichita Falls, Kansas is also experiencing a shortage of nurses as well . After doing research, Wesley Medical Center came to the decision to pay nurses more. This helped retain more nurses while giving the baby boomers a chance to retire with no hassle for a while.It gave the retiring nurses a chance to retire without looking back and thinking they let the business down, or the hospital has a shortage because of them. However this plan backfired. The nursing school of Wichita University housing the graduates who come to Wesley Medical Center for a job was deeply impacted when this pay raise occurred. When the nursing pay went up, the professors of WAS left. Since budget constraints at the university, nursing professionals realized they could make more money practicing than teaching nursing (Went, 2013).One way to fix the problems at hand that included the hospital and college, the chief nursing officer of Wesley Medical Center suggested simulation training. What the simulation training does is allow students to practice on dummies to get the feel of ho w to treat patients. A new technology developed in recent years has created mannequins who can talk, interact with doctors and nurses, and graphically recreate many medical situations nurses and doctors in past history could only learn in clinic work or on the Job: how to save a person in cardiac arrest for example (Went, 2013).With this simulation training the nurses at the college get hands on training while the staff of the hospital can see new prospects to choose from. In an effort to fill the nursing shortage, New Orleans hospitals are pooping up bonuses, helping new graduates repay student loans and recruiting workers from overseas (Grids, 2007). What Tour Infirmary located in New Orleans is doing is offering $12,000 for two years for those nurses who agree to work at their location and for those who continue to stay. They will get $6,000 the first year they work and another $6,000 the next year. One may think this is a bribe, but hey, business is business.The leaders of any o rganization, especially those involved in the healthcare industry, have to do whatever they have to do to retain their current employees and to gain new ones. The incentives are boosting Tour's costs but are still less than eying temp agencies or contract firms anywhere from $60 an hour to the high $ass for each nurse (Grids, 2007). This particular solution worked for Tour Infirmary; who's to say it will work for others healthcare facilities to include Reenter Memorial Last, two healthcare facilities in South Carolina came to a solution to decrease nursing shortages.Both Sconce Medical Center and Named Medical Center are not necessarily experiencing a shortage now, but they know they will later on down the line. The reason for this, like all other hospitals, is that the experienced nurses are retiring. Their solution to keeping the shortage down gives credit to Clemson and Trio- County Technical College. Both offer nursing degree programs that contribute to the nursing staff of the Medical Centers (Stated, 2009). Also it all depends on which particular area the Medical Center is located.Both Sconce Medical Center and Named are located in upstate South Carolina where a number of nursing programs provide a ready supply of nurses. â€Å"That helps us to not see shortages other people around the state are seeing,† Jury said (Stated, 2009). This applies to all hospitals no matter what the state is. One would have to compare the facilities community-by- community rather than state-by-state. One hospital could be located in a rural area with a college that offers nursing programs, but the teachers are retiring so this could cause the hospital to have a nursing shortage (Hurst, 2010).On the other hand, some teachers may not want to teach because the actual practice may offer more money. Some have even opted to working in teaching hospitals so they can tackle two birds with one stone, teach and work. The starting nurse practitioners can make $60,000 and up (Stat ed, 2009) depending on which area they work in whether it be caching or working within the profession. Furthermore, the resulting healthcare organizations have successfully implemented transformational changes that have brought them out of their dilemma of nursing shortages.With these changes they have been able to not only retain experienced nurses but hire new inexperienced ones as well. Considering the five hospitals evaluated, the two solutions that are most viable to Referee Memorial Hospital would be to offer an incentive that motivates the nurses to stay or offer a simulation program with the colleges that house the respective nurses. These two solutions will work well for Referee because others healthcare facilities have shown great progress after implementing them. It is even possible for Referee Memorial Hospital to implement both solutions.If Reenter Memorial Hospital were to implement the first solution, an incentive for their current and future nurses it would affect ev eryone. All the stakeholders to include patients, hospital administration, accounting, physicians, and other employers would either see the nursing getting paid extra as a good thing or bad thing. Before the nurses loud even started getting the incentive a devised plan would need to be taken to administration to see if they agree I. E a proposal on why they should be paid a little extra. The reason why administrations would be affected is because they are the true leaders of the hospital.Before anything can happen they have to be notified. This way the administration would be able to compile the necessary paper work. The next step, or stakeholder involved would be accounting. Accounting would be affected because Reenter Memorial would need to know how much money within the budget they would be willing to give. In any case dealing with money both the administration along with accounting needs to be involved. Both the administration and accounting within Reenter Memorial influence dec ision-making, operational control and managerial planning. Both of these departments support one another.If accounting is not able to get money from the budget, administration would not be able to approve the extra pay. As far as the physician, they are not impacted as much. This is because they grasp the concept that the workload is heavy upon the nurses and they realize the nurses do need to be paid a little more. The physicians get paid much ore to do less however, the patient's lives are solely their responsibility. Overall the physicians are impacted less then the other stakeholders. Moreover, when the nurses receive an incentive, controversy will arise within Reenter.The other employees will feel as if they may need to get an incentive as well. Even though the patients are the main focus and keeping nurses keeps patients happy, the other employees will not see it that way. Within any organization when one person gets a raise other people will feel they need to get a raise as w ell. Reenter doesn't have to explain the circumstance behind the choice. However, what they can do is let the other employee know that their hard word is not going unnoticed. As far as the patients, they will be affected in a positive way because more nurses will be around.There will be more nurses, experienced and inexperienced, to go around. In regards to solution two, offering a simulation program would work well for both the incoming nursing and the experienced nurses. However, the stakeholders affected would be different from those of solution one. Medical simulation is a new method to facilitate skill training and assessment (Carroll & Messenger, 2008). The stakeholders impacted y solution two would be the nurses themselves, physicians, the government, the patients and the hospital. The nurses would have more hands on training.The experienced nurses would be able to watch or facilitate a training session that would be Just for the nurses. The physicians would be able to Join i s as well. Those nurses who would be put on a surgical team or a Code Blue team would be able to practice side by side. In the same way, a simulator can have a negative affect on the nurses as well. A major limitation of simulation is the fidelity; no matter how high the fidelity is, it is not real. It is often impossible to imitate actual physiological signs or symptoms.For example, it is impossible to display crackles in the lung, when such a symptom would be important to the scenario (Carroll & Messenger, 2008). On another note the hospital would have to push out more money to compensate for the simulation training. Access to the simulator could also be limited at times. It often depends on whether or not instructors and operators are availability. Since Reenter Memorial has a nursing shortage, who's to say the existing nurses will have time to teach. Also negative transfer may happen with the nurses.This occurs when the students learn something wrong due to imperfect simulation (Carroll & Messenger, 2008). This could possibly bring upon lawsuit for the hospital if things are done incorrectly on the actual human patients. This usually happens when the instructors fail to constantly remind the students the difference between the training devices. Even though it may seem like a lot of negative affects for the hospital there are positive ones as well. Ultimately there is no direct risk to any patients. Simulations bring forth opportunities to practice events that involve critical tasks that the nurses may encounter with a real patient.Additionally, team training is a positive affect and benefit with simulations. The scenarios that the team goes through will give not only the nurses but the physicians as well a better understanding. After the training is done a insightful debriefing of the scenarios is conducted to inform the team of what was done and what could have been done.. To sum it up, the best solution for Referee Memorial Hospital would be to pay the i ncentive. Reenter is already having problems retaining nurses, so why not pay them to stay. The hospital would save none from paying the temp agencies, and they would possible keep the nurses they have already.Plenty people stay at least a year over their retirement Just so they can get a little extra cash added on. â€Å"Every organization is going to have some issues with the nursing shortage and have a hard time filling certain openings,† said Margaret Gibson, the manager of employment and employee relations at Mercy Hospital in Miami (Nard & Gorky, 2013). Any nursing facility would want to retain their experienced nurses. Just like any other healthcare facility, Reenter Memorial Hospital wants a devoted, dedicated workforce. Ultimately paying an incentive would, keep more. In conclusion, the issue of nursing shortages is an ongoing problem.Not only is it happening within Reenter Memorial Hospital, but it is happening in other hospitals around the US as well. It is said th at due to the baby boomers retirement and extensive workload, nurses are becoming harder to retain. Whether a healthcare facility decides to increase pay, give an incentive or implement simulation training scenarios, it is totally up to that facility to decide. The best choice when compared to others is for Reenter Memorial hospital to pay an incentive to their nurses. The solution is much cheaper then continuing to pay temp agencies and has a higher chance of solving their staff retention problem.As far as the physically demanding workload, one cannot stop patients from enduring different problems that required different care. Final They pick up the extra load that physicians pass along to them. Within Reenter Memorial Hospital one would understand why the work is becoming too physically demanding. Registered nurses (Runs) deliver and manage patient care. They teach them along with the public about the countless health conditions and supply guidance and emotional support to them and their families on how to care and treat themselves. Without the use of registered nurses a shift in performance feedback is sure to happen.Back in the day, meaning 100 plus ears ago, women were responsible for nurturing and delivering care to children and those family members who were ill. It wasn't until the 17th century that men became nurses and tended to the sick as well. However, in the 19th century the definition of nursing was stretched to not only tend to those who were sick and ill but also work under physicians to support them. In reference to hospitals across the U. S, there has always been a shortage of nurses, however th ey always seemed to work themselves out.Meaning the hospitals would have a certain period of time when they weren't so low on nurses. It wasn't until 1998 that things seemed to get worse. The baby boomers were set to retire in 2008, but because of the recent recession they were forced to continue to work. In the years to come, the baby boomers will eventually began their retirement and need more medical care. Add on the amount of years they have been working plus the work load, the Job as a nurse really has taken a toll on the bodies. What the current healthcare industry doesn't realize is that experienced nurses will be leaving the industry.The reason behind the nursing shortage is that no one can precisely pin point causes. With the addition of managed care and other elements, these maybe the reasons for the nursing shortage. Reenter Memorial Hospital is Just one of many hospitals affected by this. Others may say it is because of the low pay paired with the heavy workload or the t reatment they are getting from the other employees. Whichever way you may put it, the nursing profession is indeed declining and the healthcare industry is reaping the consequences.Proposal Initially, the ultimate problem with Reenter Memorial Hospital is that there is a lack of nursing staff. To add on to the nursing staff problem, the nurses are being over irked, which has led to a lack of retention. In addition, recruiting new nurses for those who are retiring is becoming more difficult because of the shortage. No one wants to enter into a new employment expecting to be burnt out and over worked. Just like any other healthcare organization, Reenter Memorial Hospital requires nurses that are highly trained, effective and stable.It is said that the nursing profession has a tremendous impact on how the healthcare industry operates. Within this proposal five other hospitals that have undergone the same situation as Reenter will be evaluated. It is very important for any healthcare or ganization to tackle the shortages of nurses. No particular hospital within Florida is suffering more then the others. James A. Haley VA Medical Center along with other nursing homes and home health agencies are being picky about who they want to work for them. This is what has caused them to have a nursing shortage. We did notice that all the employers that responded said that their difficult-to-fill positions required nurses with experience and advanced education,† Yore said (Peters-Smith, 2012). Not every nurse freshly out of college is going to have the experience that organizations want. Even though it is up to the employers to offer them a chance, have declined. Another reason why the VA Center's nurses are at a shortage is because of poor working conditions and pay. Some people often think that the military has so many assets, but they are Just like any other organization.Since the VA overworked their nurses, some patients weren't receiving the adequate care they needed . Army Staff SST. Alex Dillon said â€Å"his wound dressing wasn't changed often enough nor would he get pain medication promptly', due to the over worked and short staffed nurses (Peters-Smith, 2012). This s very similar to what Reenter Memorial Hospital is experiencing, the nurses are being over worked except for the inadequate care. What the VA did to solve their situation was become less picky and started hiring those recent graduates. As the current members grow older within the nursing profession, the need for skilled nurses increases.Of the hospitals surveyed in Florida, 89 percent said they would hire straight out of school and 29 percent have nurse residency programs to continue their training after school (Peters-Smith, 2012). This has decreased the shortages of nurses within their facilities. The recent graduates may not have much experience, but they have to start somewhere. Wesley Medical Center of Wichita Falls, Kansas is also experiencing a shortage of nurses as well . After doing research, Wesley Medical Center came to the decision to pay nurses more. This helped retain more nurses while giving the baby boomers a chance to retire with no hassle for a while.It gave the retiring nurses a chance to retire without looking back and thinking they let the business down, or the hospital has a shortage because of them. However this plan backfired. The nursing school of Wichita University housing the graduates who come to Wesley Medical Center for a job was deeply impacted when this pay raise occurred. When the nursing pay went up, the professors of WAS left. Since budget constraints at the university, nursing professionals realized they could make more money practicing than teaching nursing (Went, 2013).One way to fix the problems at hand that included the hospital and college, the chief nursing officer of Wesley Medical Center suggested simulation training. What the simulation training does is allow students to practice on dummies to get the feel of ho w to treat patients. A new technology developed in recent years has created mannequins who can talk, interact with doctors and nurses, and graphically recreate many medical situations nurses and doctors in past history could only learn in clinic work or on the Job: how to save a person in cardiac arrest for example (Went, 2013).With this simulation training the nurses at the college get hands on training while the staff of the hospital can see new prospects to choose from. In an effort to fill the nursing shortage, New Orleans hospitals are pooping up bonuses, helping new graduates repay student loans and recruiting workers from overseas (Grids, 2007). What Tour Infirmary located in New Orleans is doing is offering $12,000 for two years for those nurses who agree to work at their location and for those who continue to stay. They will get $6,000 the first year they work and another $6,000 the next year. One may think this is a bribe, but hey, business is business.The leaders of any o rganization, especially those involved in the healthcare industry, have to do whatever they have to do to retain their current employees and to gain new ones. The incentives are boosting Tour's costs but are still less than eying temp agencies or contract firms anywhere from $60 an hour to the high $ass for each nurse (Grids, 2007). This particular solution worked for Tour Infirmary; who's to say it will work for others healthcare facilities to include Reenter Memorial Last, two healthcare facilities in South Carolina came to a solution to decrease nursing shortages.Both Sconce Medical Center and Named Medical Center are not necessarily experiencing a shortage now, but they know they will later on down the line. The reason for this, like all other hospitals, is that the experienced nurses are retiring. Their solution to keeping the shortage down gives credit to Clemson and Trio- County Technical College. Both offer nursing degree programs that contribute to the nursing staff of the Medical Centers (Stated, 2009). Also it all depends on which particular area the Medical Center is located.Both Sconce Medical Center and Named are located in upstate South Carolina where a number of nursing programs provide a ready supply of nurses. â€Å"That helps us to not see shortages other people around the state are seeing,† Jury said (Stated, 2009). This applies to all hospitals no matter what the state is. One would have to compare the facilities community-by- community rather than state-by-state. One hospital could be located in a rural area with a college that offers nursing programs, but the teachers are retiring so this could cause the hospital to have a nursing shortage (Hurst, 2010).On the other hand, some teachers may not want to teach because the actual practice may offer more money. Some have even opted to working in teaching hospitals so they can tackle two birds with one stone, teach and work. The starting nurse practitioners can make $60,000 and up (Stat ed, 2009) depending on which area they work in whether it be caching or working within the profession. Furthermore, the resulting healthcare organizations have successfully implemented transformational changes that have brought them out of their dilemma of nursing shortages.With these changes they have been able to not only retain experienced nurses but hire new inexperienced ones as well. Considering the five hospitals evaluated, the two solutions that are most viable to Referee Memorial Hospital would be to offer an incentive that motivates the nurses to stay or offer a simulation program with the colleges that house the respective nurses. These two solutions will work well for Referee because others healthcare facilities have shown great progress after implementing them. It is even possible for Referee Memorial Hospital to implement both solutions.If Reenter Memorial Hospital were to implement the first solution, an incentive for their current and future nurses it would affect ev eryone. All the stakeholders to include patients, hospital administration, accounting, physicians, and other employers would either see the nursing getting paid extra as a good thing or bad thing. Before the nurses loud even started getting the incentive a devised plan would need to be taken to administration to see if they agree I. E a proposal on why they should be paid a little extra. The reason why administrations would be affected is because they are the true leaders of the hospital.Before anything can happen they have to be notified. This way the administration would be able to compile the necessary paper work. The next step, or stakeholder involved would be accounting. Accounting would be affected because Reenter Memorial would need to know how much money within the budget they would be willing to give. In any case dealing with money both the administration along with accounting needs to be involved. Both the administration and accounting within Reenter Memorial influence dec ision-making, operational control and managerial planning. Both of these departments support one another.If accounting is not able to get money from the budget, administration would not be able to approve the extra pay. As far as the physician, they are not impacted as much. This is because they grasp the concept that the workload is heavy upon the nurses and they realize the nurses do need to be paid a little more. The physicians get paid much ore to do less however, the patient's lives are solely their responsibility. Overall the physicians are impacted less then the other stakeholders. Moreover, when the nurses receive an incentive, controversy will arise within Reenter.The other employees will feel as if they may need to get an incentive as well. Even though the patients are the main focus and keeping nurses keeps patients happy, the other employees will not see it that way. Within any organization when one person gets a raise other people will feel they need to get a raise as w ell. Reenter doesn't have to explain the circumstance behind the choice. However, what they can do is let the other employee know that their hard word is not going unnoticed. As far as the patients, they will be affected in a positive way because more nurses will be around.There will be more nurses, experienced and inexperienced, to go around. In regards to solution two, offering a simulation program would work well for both the incoming nursing and the experienced nurses. However, the stakeholders affected would be different from those of solution one. Medical simulation is a new method to facilitate skill training and assessment (Carroll & Messenger, 2008). The stakeholders impacted y solution two would be the nurses themselves, physicians, the government, the patients and the hospital. The nurses would have more hands on training.The experienced nurses would be able to watch or facilitate a training session that would be Just for the nurses. The physicians would be able to Join i s as well. Those nurses who would be put on a surgical team or a Code Blue team would be able to practice side by side. In the same way, a simulator can have a negative affect on the nurses as well. A major limitation of simulation is the fidelity; no matter how high the fidelity is, it is not real. It is often impossible to imitate actual physiological signs or symptoms.For example, it is impossible to display crackles in the lung, when such a symptom would be important to the scenario (Carroll & Messenger, 2008). On another note the hospital would have to push out more money to compensate for the simulation training. Access to the simulator could also be limited at times. It often depends on whether or not instructors and operators are availability. Since Reenter Memorial has a nursing shortage, who's to say the existing nurses will have time to teach. Also negative transfer may happen with the nurses.This occurs when the students learn something wrong due to imperfect simulation (Carroll & Messenger, 2008). This could possibly bring upon lawsuit for the hospital if things are done incorrectly on the actual human patients. This usually happens when the instructors fail to constantly remind the students the difference between the training devices. Even though it may seem like a lot of negative affects for the hospital there are positive ones as well. Ultimately there is no direct risk to any patients. Simulations bring forth opportunities to practice events that involve critical tasks that the nurses may encounter with a real patient.Additionally, team training is a positive affect and benefit with simulations. The scenarios that the team goes through will give not only the nurses but the physicians as well a better understanding. After the training is done a insightful debriefing of the scenarios is conducted to inform the team of what was done and what could have been done.. To sum it up, the best solution for Referee Memorial Hospital would be to pay the i ncentive. Reenter is already having problems retaining nurses, so why not pay them to stay. The hospital would save none from paying the temp agencies, and they would possible keep the nurses they have already.Plenty people stay at least a year over their retirement Just so they can get a little extra cash added on. â€Å"Every organization is going to have some issues with the nursing shortage and have a hard time filling certain openings,† said Margaret Gibson, the manager of employment and employee relations at Mercy Hospital in Miami (Nard & Gorky, 2013). Any nursing facility would want to retain their experienced nurses. Just like any other healthcare facility, Reenter Memorial Hospital wants a devoted, dedicated workforce. Ultimately paying an incentive would, keep more. In conclusion, the issue of nursing shortages is an ongoing problem.Not only is it happening within Reenter Memorial Hospital, but it is happening in other hospitals around the US as well. It is said th at due to the baby boomers retirement and extensive workload, nurses are becoming harder to retain. Whether a healthcare facility decides to increase pay, give an incentive or implement simulation training scenarios, it is totally up to that facility to decide. The best choice when compared to others is for Reenter Memorial hospital to pay an incentive to their nurses. The solution is much cheaper then continuing to pay temp agencies and has a higher chance of solving their staff retention problem.As far as the physically demanding workload, one cannot stop patients from enduring different problems that required different care.

7 Time Management Tips During College Finals

7 Time Management Tips During College Finals Time is often one of the most precious commodities a college student has during their years in school. While funds and sleep may be in short supply, many if not most college students are also nearly always short on time. During college finals, having good time management skills becomes even more important. But just what steps can you take to make sure youre managing your time well during the chaos of finals week? Step One: Get some sleep. When things get rough, sleep often gets cut out of your schedule. That paper and lab report have to be done by tomorrow morning, so ... no sleep tonight, right? Wrong. Not getting enough sleep in college can actually cost you more time in the long run. Your brain will run slower, youll be more likely to get sick, youll be less able to handle stress, and oh yeah youll be super tired all the time. So even if it seems counter-intuitive, invest some time in getting some quality zzzzs. Theres always a few ways to get a little more sleep in school, no matter how hectic your schedule might seem. Step Two: Prioritize often. Keep a running list in your head, on your laptop, on your phone, in the cloud of the major projects and tasks that youre managing during finals week. Adjust it as often as necessary and refer to it when youre feeling stressed about all the things you have to do. If you feel overwhelmed, just focus on the top 1 or 2 items. You can only do so many things at once, so focusing on the most important can help you feel like youre accomplishing something instead of worrying about everything else you should be doing. Additionally, one of the best ways to manage your time is to avoid procrastinating. If you have a final paper due Tuesday, schedule time into work on it over the weekend instead of planning to be up all night Monday night cramming to get it done. Planning to procrastinate isnt time management; its just plain silly and, ironically, a big waste of time. Step Three: Leave extra time, just in case. As hard and as much as you might try to plan every detail of your college life, sometimes things just happen. You get sick; your laptop crashes; your roommate loses your keys; your car breaks down. Leave as much time as you can each day during finals week for flex time. That way, you wont have to stress when the inevitable happens, since youll know you already have a little time to deal with the unexpected. And if nothing happens and you find yourself with some free time, you can reprioritize and refocus as needed. Step Four: Schedule time to relax. Finals can be incredibly, surprisingly stressful, and you may not realize just how much its taking a toll on you until its over. The mental stress, workload, lack of sleep, and importance of everything you have to do can sometimes feel overwhelming. Fortunately, one of the best things you can do to clear your mind is to just let it relax. Scheduling some down time can actually save you time since youll be mentally recharged and more efficient afterward. Take 20 minutes to read a gossip magazine in the campus coffee shop; get some exercise while listening to music instead of trying to read; go play a pick-up game with some friends. Let your brain take a break so it can go back to being a workhorse instead of just an exhausted lump of mush. Step Five: Dont depend on quick fixes. Caffeine, energy drinks and other stimulants can be tempting to use when you can feel that youre burned out. Unfortunately, short-term fixes can end up costing you more time than they save you, which can be especially dangerous during finals week. Instead of slamming an energy shot, take the few extra minutes it takes to eat some protein and veggies. Itll taste better, youll feel better, and you wont find yourself in a jam in a little while. And while coffee can be a great pick-me-up in the morning or afternoon, it shouldnt be your main food group during finals week. Step Six: Ask for help when you need it. Asking for help is pretty much par for the course during a college students life. Its a rare student who can make it through four (or more) years of college-level work without needing a little help now and then. Consequently, dont be afraid to ask for some assistance when you need it especially if its during a time as critical as finals week. There are lots of places to ask for help and many of them have extra resources to deal with the increased need for assistance during the end of a semester. Step Seven: Avoid unproductive time wasters. Can spending a few minutes on YouTube be a good break? Definitely. But spending two hours there can be a major problem when youre in the middle of finals. Your brain may need a break, but just remember to be smart about how youre using your time. If you really want to do something mindless, use your time wisely and try to multitask when and if you can. If YouTube is calling your name, for example, do your laundry at the same time so you can feel (and actually be!) productive when you get back to your more important tasks.